Why sell your property with River?
Selling your property is a big decision, and the agent you choose to work with can make a big difference – not just to the price you can get, but the process you’ll go through.
We know that selling property isn’t an everyday thing for most people, so we do everything we can to make it easy for you. From providing up-to-date info, to guiding you through negotiations, we’re by your side every step of the way. And as a smaller, boutique agency, we make sure every one of our clients get the personal attention and service they deserve.
So, what does selling a property with River involve? We’ve outlined the steps below, to help familiarise you with the process. We figure it’s always good to go in knowing what to expect!
1. Initial meeting. Most people like to meet a few agents before choosing one to sell their property. This makes total sense, as you want to find one that you click with! When you first get in touch with us, we’ll usually set up an initial meeting to introduce ourselves, and find out a bit about your property and situation. From the very start, we like to understand what you’re hoping to achieve, and any concerns or queries you might have. This helps us work out the best strategy for selling your property – whether it’s a private treaty or auction. We can usually give you some basic recommendations in this first meeting, plus tell you our fees, and give you an idea of what’s happening in the market.
2. Plan the approach. If you give us the green light, then it’s all systems go! The first step will be for us to get together a detailed plan for your campaign, including key dates for things like photography, marketing and open inspections. While we’ll always have recommendations, we’re very happy to work with you to fine tune the plan. You’ll always have a say in everything, from the advertising publications we choose, to the time of day your open homes will be held. At this stage we’ll also put together a contract for you to sign, outlining our agreement and fees (no surprises or hidden catches here!).
3. Marketing preparations. As you’ll probably know, marketing is a huge part of selling a home, and we pride ourselves on our highly professional approach. If we think your home could benefit from any styling or presentation changes, we’ll let you know (we have experts on hand to help). We’ll also set up a time for one of our professional photographers to come and shoot your property, and prepare marketing copy (the words that go in the advertisements) for you to approve.
4. Campaign goes live. Once you’ve approved your marketing materials, we start the campaign! This means you’ll see your ads appear online, in print or both. A signboard will go up outside your home too, capturing the attention of passers-by. Usually we’ll also reach out to any potential buyers within our database who we feel could be the right fit for your property.
While campaigns vary in length, they usually run for 4-6 weeks, with 1-2 open homes each week (these can be at a pre-arranged time, or by appointment only). Throughout this period, we stay in close contact to help you ensure your property is prepared, and to tell you about prospective buyers who came through.
5. Auction day! (if you’re having one). While many properties are sold via private treaty, others will go to auction. Either way, we actively communicate with potential buyers throughout your campaign, so you’ll usually have some idea of the prospects. If you’ve chosen to go to auction, this will be on a set day and run by a professional auctioneer.
6. Exchange. Once you have found a buyer and agreed on a price, it’s time to make it official! Most properties exchange with a 10% deposit – if it’s an auction, this will happen on the day (and there will be no cooling-off period, meaning the buyer can’t change their mind and get their money back). Your buyer will hand over their cheque, and your conveyancers will take the reins.
7. Settlement. After a property exchanges, there’s a period of a few weeks (usually 6) during which all the admin and legal stuff gets sorted out. This is necessary because it can take a while to confirm financing from banks, and make it all official. Your buyer won’t get the keys to your home until settlement happens – on this day, you hand over your home and receive the full amount of the purchase price, less our agreed commission. And we all celebrate!